Leeds have had many outgoings over the course of this season’s transfer window yet they have been quiet on the transfer market. Consequently, this has sparked unrest among the Leeds fans who suspect that the lack of transfer activity is due to financial fair play rules.
However, is this the truth of the situation? Last season Leeds United games featured on Sky Sports the most out of the entire Championship with 24 live games being shown. As a result, it was reported that the club made £1.5-million from the television coverage – the most of any other Championship side last season.
Despite this, it pales in comparison to the premier league where relegated Huddersfield Town were believed to have gained £100-million from televised games.
Many departures have accumulated over the window: Jack Clarke, Pontus Jansson, Kemar Roofe, and a huge list more. The players that have left the club have brought in £26.46 million. This is disproportionate with the cost of the arrivals, in which all have been loan signings which haven’t made a significant dent in the money made this summer.
The data from 2018 shows that Leeds United was operating at a profit and amassed a total matchday income of £11.3 million the second highest in the Championship behind Aston Villa.
Although Leeds does not have the benefit of parachute payments, the club has managed to be a top earner in the league which is down to the support of the fans. In 2018 Leeds United’s commercial income totalled at £21.8-million, the highest in the Championship and £5.4 million more than their closest competition, Aston Villa.
This commercial success seems to be continuing due to this season being the club’s centenary year. The inflow of revenue has risen to record heights for Leeds United as shown by the fact that the away kit was the highest-selling kit on the first day of launch in the clubs history.
Overall, Leeds United are generating positive cash flow, having significantly lowered their wage bill and made just under £30-million in doing so.
Leeds United have the 10th highest wage bill in the Championship, which is just above average for the division. Following the departure of Aston Villa, their commercial income doubles that of the next best Championship club and overall, Leeds United are in a very strong position to keep the cash flowing having released their centenary merchandise, which has sold very well.
Therefore the FFP rules should not pose a problem for the Whites, who fall comfortably under the bracket, having only signed loan deals and not yet splashing out on their £15-million rated loan signing, Helder Costa.